Fox News has been covering the wildfires burning out in California. Embedded in their story of all the homes in the Santa Ana and Rancho Cucamonga area that are going up in flames, is this advertisement which just seems cruel.

Now, I realize that this is a rotating ad that is probably driven by computer scripts, but it still seems a bit out of place. I would liken it to the time Yahoo's (search) feature gave numerous links for Madonna the singer, embedded in an article about Madonna the Catholic holy figure. (second story from bottom)